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“Beauty and brains, pleasure and usability — they should go hand in hand.”

— Donald Norman


9 Ways To Promote Your Site

This short tutorial will show you how you can promote your site. There are hundreds of ways how to get traffic, and if you know how, your site will increase hits in a few days.

1. Search Engines:

Submit your site to few search engines. There are a lot of places where you can submit your site to multiple search engines for free. Try submitting your site every 3-4 month so search engines won't "forget" about you.

There are four best search engines. It's Yahoo, Altavista, Infoseek, and Lycos. They are the few of the best and can bring you the most amount of traffic.

Tip: Most of the search engines don't allow spamming. But if you can't wait another 3 months to resubmit your site, get a redirection URL and submit it, instead of your real one.

2. Meta Tags:

Always use meta tags on your site and especially index page. What do they do? When search engines add your homepage to their database, the first thing that they look for is a special tag with the description and keywords of the page. Place the Meta tag in the <HEAD></HEAD> part of your document. If you don't have one, follow the instructions below to create it.

<TITLE>Insert the title of your page here. This text will appear on the Title Bar when your page is loaded.</TITLE>

<META name="description" content="Insert the description of your site here. Limit 255 characters."> <META name="keywords" content="Insert the keywords here. About 10-20.">

Fill in title, description, and keywords, then cut-n-paste it on your site.

3. Reciprocal Links:

This is one of the best ways to get more people come to your site. Exchange your link with other websites that got similar or different content. This way everybody wins. Use search engines to find similar sites.

4. Banner Exchange:

Even though this is one of the most popular ways to promote your site they don't always bring the amount of traffic they tell you. Also remember that every banner exchange has different ratios, so choose carefully.

I'd recommend you BeSeen Smart Clicks or Link Exchange.

Tip: When you are choosing a banner exchange for your site, it would be much better if it could be targeted. That way, you'll get more chances on traffic.

5. Webrings:

This another good way to promote your site. Actually this method is very productive. Find and join webrings that are on the topic of your site. They will bring you slow but steady amount if visitors. To find webrings search in this huge directory .

6. Recommend-It:

Use this way if you already have a decent amount of visitors, but you'd wish to have more. Using it your visitors will promote your site by filling out and sending a simple form about your site to their friends. Visit Recommend-It for a free remotely hosted script.

7. Signature:

Add the URL and a short description of your Web site to every e-mail you send in your signature file.

Tip: You can also use this method in message boards, chat rooms, guestbooks.

8. Usenet:

Usenet is a great way to find people with the same interest. For example, if you are a webmaster of a music site, find a musical discussion group, and post a link to your site here. But make sure, that this usenet group is accepting this topic.

Remember: Never SPAM in the usenet!

9. Online Classifieds:

There are truly millions of free classified ads programs. A lot of them even divided on topics, so you can add your site where it belongs. They are a very good method to get a steady amount of traffic to your site every day.

Tip: You should resubmit your information every 2 months or so for better results


© Boris Mordkovich. boris@graffiti.net

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